Understanding Flyer Metrics

Unlike paper flyers, sending your flyer digitally through Peachjar lets you see how many parents you're actually reaching and how many of them are engaging with your content - right within your account! As your digital flyer resource, we're here to help you understand what these flyer metrics mean so that you can truly measure the success of your campaign. Check out this quick guide to Peachjar's digital flyer metrics:

Deliveries: The number of unique emails delivered to a valid inbox.

Impressions:  The number of emails opened and instances a flyer was presented on web flyerboards.

Views: The number of instances the flyer was clicked to view the full flyer from emails and web flyers

Actions: The number of actions taken from emails and web flyersboards such as clicking a call-to-action link or sharing

Pro Tip: Use bright colors, large font types, and child-centric images to attract more parents to your digital flyer and boost your click-through rate! Additionally, the Sign Up and Learn More call-to-action buttons have the highest clickthrough rates. 

Total Actions: View cumulative engagement across deliveries, impressions, views, and actions.

Unique Parents: See how many distinct parents participated in campaign engagement.

Acton Breakdowns: Understand what types of actions were taken (e.g., Save, Share, Sign Up).

Source Breakdowns: Identify whether traffic came from (email, school website, Peachjar app, etc.)

Flyer Type: Shows on the report how the flyer type(s) was categorized

Actions Export: Download data about which actions were taken on the flyer.

Promote Flyer: Share flyer directly from the reporting dashboard.

Expanded Promotion: Parent App sharing features available for boosting campaign visibility.

Flyer Status: Improved tracking of flyer statuses across districts & schools.

Flyer Status Export: Export school-level status info for more detailed reporting. Includes detailed fields around dates, denial reasons, etc.

All Flyer Export: One-click export of historical top-line flyer performance data

Improved Visuals: Cleaner charts and graphs for better data comprehension

To view the metrics for your flyers, log in to your account and click "Reporting".

Start your campaign today to begin tracking the success of your flyer marketing efforts!