About the series:

In honor of School Safety Month, Peachjar has launched a monthly content series focused specifically on crisis communication, hosted by Rick J. Kaufman, APR. Mr. Kaufman served as the Crisis Response Team lead for the Columbine High School tragedy in 1999, and continues to work with school districts across the country to manage and recover from school violence incidents, including Broward County Public Schools and San Bernardino City Unified Public Schools. Mr. Kaufman is the author of the Complete Crisis Communication Management Manual for Schools (2016, NSPRA).

We invite you to explore the following resources focused on issues around school safety preparedness, prevention, and response. 

 

Resources available:

  • 9 monthly webinars, October to June, focused on topics critical to crisis communication
  • Supplemental materials like templates for safety planning and social media communication provided after each webinar
  • Q&A discussion with Rick Kaufman, APR 

OCTOBER 2018: Leading Through Communication in Times of Crisis

The midst of a crisis is not the time to let students, staff, and families know what to do in an emergency. That needs to occur before it happens. Communicators that understand the pattern of how a school crisis unfolds are better suited to anticipate issues and respond appropriately.

Join us during School Safety Awareness month as we launch our content series on this critical topic.

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NOVEMBER 2018: When a Crisis Hits Is Not the Time to Plan

Crisis planning is like buying insurance. We may never need a crisis communication plan, but is it worth the risk in today’s climate? Smart communicators know they can’t get by without a crisis communications plan.

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DECEMBER 2018: How to Survive a Social Media Fire: The Good, Bad, & Ugly

Ready for the next Tweet storm, Facebook faux pas or sexting scandal? With the right preparation and strategy, managing a social media crisis is … well, manageable.

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JANUARY 2019: Crisis Communication in the Age of Social Media

Social media has radically changed how people discover, consume and share information. It has also emerged as one of today’s most convenient news source. Whether or not you use traditional communication methods, social media isn’t an “instead of,” but an “in addition to …”

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FEBRUARY 2019: Crisis Communication Goal: Prevent Harm to Stakeholders

School leaders are thrust into action when incidents of school violence garner intense public scrutiny and media coverage. They must be prepared to offer parents assurances their child’s school is safe, and measures are in place to respond to similar events.

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MARCH 2019: Preparing for and Working with Media in a School Crisis

Circumstances and reactions may differ with each school crisis. There is one constant: the presence of the media. And, while we may think otherwise at times, the media is not your enemy. It’s important to work with, rather than against, the media.

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APRIL 2019: The Columbine Tragedy: 20 Years Later

It was a day like any other. Or, was it? A look back on the school tragedy’s impact on schools and crisis response.

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MAY 2019: A Parent’s Guide to School Crisis Response

No one likes to think about the worst case scenario in a school crisis. Especially parents. But parents need to be prepared for school emergencies, too. We can help reduce fear and anxiety by sharing what to expect when the unexpected happens.

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JUNE 2019: Crisis Communications Principles that School Emergencies Taught Us

We’ve all dished and suffered from Monday morning quarterbacking. Here are lessons learned from 28 years of managing school emergencies.

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