About the series:

In honor of School Safety Month, Peachjar has launched a monthly content series focused specifically on crisis communication, hosted by Rick J. Kaufman, APR. Mr. Kaufman served as the Crisis Response Team lead for the Columbine High School tragedy in 1999, and continues to work with school districts across the country to manage and recover from school violence incidents, including Broward County Public Schools and San Bernardino City Unified Public Schools. Mr. Kaufman is the author of the Complete Crisis Communication Management Manual for Schools (2016, NSPRA).

We invite you to join us each month for new and exciting topics around the issue of school safety preparedness, prevention, and response. 

Our capacity is limited, so reserve your spot today.

What you will receive:

  • An invitation to 9 monthly webinars, October to June, focused on topics critical to crisis communication
  • Supplemental materials like templates for safety planning and social media communication provided after each webinar
  • Q&A sessions with Rick Kaufman, APR 

REGISTER FOR ALL WEBINARS

OCTOBER: Leading Through Communication in Times of Crisis

The midst of a crisis is not the time to let students, staff, and families know what to do in an emergency. That needs to occur before it happens. Communicators that understand the pattern of how a school crisis unfolds are better suited to anticipate issues and respond appropriately.

Join us during School Safety Awareness month as we launch our content series on this critical topic.

Webinar: October 16th, 1PM EST

Resources related to the content covered in this month's webinar: 

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PREVIOUS TOPIC: When a Crisis Hits Is Not the Time to Plan

Crisis planning is like buying insurance. We may never need a crisis communication plan, but is it worth the risk in today’s climate? Smart communicators know they can’t get by without a crisis communications plan.

Webinar: November 13th, 1PM EST

Resources to be made available after the webinar: 

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NEXT TOPIC: How to Survive a Social Media Fire: The Good, Bad, & Ugly

Ready for the next Tweet storm, Facebook faux pas or sexting scandal? With the right preparation and strategy, managing a social media crisis is … well, manageable.

Webinar: December 18th, 1PM EST

Resources to be made available after the webinar: 

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JANUARY: Crisis Communication in the Age of Social Media

Social media has radically changed how people discover, consume and share information. It has also emerged as one of today’s most convenient news source. Whether or not you use traditional communication methods, social media isn’t an “instead of,” but an “in addition to …”

Webinar: January 15th, 1PM EST

Resources to be made available after the webinar:

  • How to use Twitter in a crisis (graphic)
  • Social Media Guidelines in a Crisis
  • Webinar Presentation Slides (PDF)
  • Webinar Recording (Video)
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FEBRUARY: Crisis Communication Goal: Prevent Harm to Stakeholders

School leaders are thrust into action when incidents of school violence garner intense public scrutiny and media coverage. They must be prepared to offer parents assurances their child’s school is safe, and measures are in place to respond to similar events.

Webinar: February 19th, 1PM EST 

Resources to be made available after the webinar:

  • Response Statements
  • Webinar Presentation Slides (PDF)
  • Webinar Recording (Video)
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MARCH: Preparing for and Working with Media in a School Crisis

Circumstances and reactions may differ with each school crisis. There is one constant: the presence of the media. And, while we may think otherwise at times, the media is not your enemy. It’s important to work with, rather than against, the media.

Webinar: March 19th, 1PM EST

Resources to be made available after the webinar:

  • Patterns of Media Response
  • Webinar Presentation Slides (PDF)
  • Webinar Recording (Video)
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APRIL: The Columbine Tragedy: 20 Years Later

It was a day like any other. Or, was it? A look back on the school tragedy’s impact on schools and crisis response.

Webinar: April 16th, 1PM EST

Resources to be made available after the webinar:

  • Webinar Presentation Slides (PDF)
  • Webinar Recording (Video)
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MAY: A Parent’s Guide to School Crisis Response

No one likes to think about the worst case scenario in a school crisis. Especially parents. But parents need to be prepared for school emergencies, too. We can help reduce fear and anxiety by sharing what to expect when the unexpected happens.

Webinar: May 21st, 1PM EST

Resources to be made available after the webinar:

  • Parent’s Role Before, During and After a Crisis
  • Webinar Presentation Slides (PDF)
  • Webinar Recording (Video)
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JUNE: Crisis Communications Principles that School Emergencies Taught Us

We’ve all dished and suffered from Monday morning quarterbacking. Here are lessons learned from 28 years of managing school emergencies.

Webinar: June 4th, 1PM EST

Resources to be made available after the webinar:

  • Webinar Presentation Slides (PDF)
  • Webinar Recording (Video)
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