Seasoned educational technology executive will help to drive increased market share and further the company’s global growth.

Peachjar, the nation’s leading digital flyer system for more than 12,000 K-12 schools in the US and Canada combined, today announced Joyce Whitby has been hired as Vice President of Sales. In this new role, Joyce will be responsible for driving further market growth in school districts and with community organizations. With 12% market share, Peachjar is currently used by thousands of US and Canadian schools and reaches more than 7 million parents. The company also has more than 14,000 community organizations, city, state, and government agencies using the platform.

“Joyce embraces our mission, and as a parent, truly believes in how the involvement of parents can help every child achieve lifelong success,” said Mike Durham, CEO of Peachjar. “We are thrilled to have such a seasoned and inspired ed tech executive join our team.”

On her new role Joyce commented, “I am thrilled to be part of the Peachjar movement to help school districts more readily connect parents with the many enrichment opportunities available for children. Through our collective efforts, my team and I will work hard to help close the achievement gap, improve academic performance, instill important values, and keep children safe outside of school.”

Joyce joins Peachjar from West Corporation, where she served as the National Vice President of Sales for the Education Group and SchoolMessenger division. She has also served as the Co-chair of the Educational Technology Industry Network for the Software & Information Industry Association (SIIA) and the Vice President of educational sales and marketing initiatives for VizZle, an innovative web-based software for creating and displaying visual supports for children with autism.

About Peachjar 
Peachjar is the nation’s leading digital flyer system for more than 12,000 K-12 schools in the United States and Canada combined. The company’s cloud-based system enables partnerships between schools, communities and parents by making it easier to organize, distribute and receive information about extracurricular and enrichment activities for children. Founded in 2013, the company has helped school districts save more than two billion sheets of paper and more than $36K per school, per year. Peachjar is currently used by thousands of US and Canadian schools and community organizations and reaches more than 7 million parents. For more information visit http://www.peachjar.com.

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