5 Ways to Increase Your Flyer Click-through Rate
You only have 8 seconds to capture someone's attention so you need to ensure that your flyer hits home with parents as soon as they see it. The more visually appealing and digestible your flyer is, the more likely parents will sign up for your program.
To help you master the art of digital flyer design, here are 5 ways to increase your flyer click-through rate:
Include a short headline that quickly tells parents what type of program you offer - You have 3 seconds to capture someone's attention, so make sure your title immediately resonates with parents that are seeking this type of program for their child. (Source: Smart Insights)
Use visuals - Images are processed 60,000 times faster than text and content with visuals receive 94% more engagement than content without visuals, so take advantage of this powerful tool. Use bright, colorful images and photos to help convey your message. (Source: Hubspot)
Use high quality graphics and put some thought into your design - Remember, your flyer is a reflection of your organization. It should speak to your level of professionalism, as parents are looking for an organization that is established and trustworthy. After all, their child will be in your hands.
Keep text to a minimum - Too much text can be overwhelming, especially for busy parents that have so much to do and so little time. Have 3-5 bullets and a CTA (Call-to-Action) button to grab a parent’s attention and give them a way to learn more easily. Remember, they’re usually viewing the flyer thumbnail size from their phone.
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Have a clear call to action - Your registration link or button should be prominent on your flyer, making it easy for parents to sign up for your program right on the spot. Use bright, contrasting colors to make it pop.
We hope these flyer tips are helpful in your efforts to maximize your campaign success. If you have any questions, feel free to contact us.
